Overview

Your brand is everything (well... you get the point). Yet, brands have an inconsistent way of coming to life online. And in the dynamic digital world it is easy for elements to drift away from the mark. In this workshop we'll guide you through our 3 step process to get this done right:

• Formalize Your Brand Attributes
• Inventory Your Digital Brand Elements
• Complete a Brand Expression Self-Assessment

Workshop Download

Our handout for this workshop includes 3 pages - one for each step of the process we use. You can fill out the form we provide or adapt it for your own scenario!

Overview

• Refresher on first-principles
• Defining touchpoints & conversions
• Measuring content attribution
• Tools that help (including Sitefinity Insight)
• Workshop Download

Overview

How can a fictionalized representation of a user help you improve your digital experience!? Well, if you're already here then you know the answer to that question, but you may want a little refresher on what goes into a good Persona. We'll cover the basics and get practical about:

• Defining a persona
• Persona examples and how they help digital professionals (like you)
• Tools to use for persona building

Workshop Download

We'll tell you about the Persona software we use, but we'll aslo give you a fillable template so you can get on your way building personas right away!

Overview

What's the difference between a journey map and a user flow? We'll make it clear in this workshop as we outline how journey maps are built and how they can be most useful. Your digital experience will definitely get a boost when you learn:

• Definition of a Journey Map
• How to build a Journey Map
• Tools that can help along the way

Workshop Download

We've got an approach and a toolset we'll share with you during the workshop, but we'll also give you a fillable template you can work with to get your next journey map built quickly.

Overview

Does anyone out there think their digital content is produced in a bit of a haphazard way? In this workshop we'll give you a strategy you can use to keep your content coordinated and heading the same direction. This workshop teaches you what makes a Flagship Content strategy unique and how to know you're doing it right:

• Flagship Content Defined (and what it is not)
• Key components
• How to to build it

Workshop Download

The workshop will go through a set of Flagship Content criteria and our download will give you a checklist to reference as you build and implement your own campaign.

Overview

Content is King! (blah, blah, blah)... But content is NOTHING if it isn't done right. That means you've figured out the concepts we're going to discuss in this DX Workshop:

• Content Formats
• Content Channels
• Publishing Resources
• Content Calendars
• Govenance / Management Framework

This probably should be more than one workshop :). Get ready to learn!

Workshop Download

The download we'll share in this workshop helps give you and your team visibility into your content ideas and how to best deliver those to your audience.

Overview

An accessible website boosts your digital experience in ways that may surprise you. All users will find an accessible website easier to navigate, your site will score better with search engines and more users will find you. Join our workshop to understand how your content and your code need to come together for the best result:

• Accessibility overview and core concepts
• Processes and approach for maintaining an accessible website
• Tips and tricks to optimize for accessibility

Workshop Download

Technology and content are always changing and therefore, accessible websites require regular maintenance. We'll give you a handy checklist to use to remember what to watch out for.

Overview

Whether you are building a B2B or a B2C experience, users are all people looking for convenience and easy, quick access to the right information.

In this workshop, you will learn practical ways to:

1. Automate user identification
2. Personalize your content to specific users
3. Organize your content plan efficiently

Workshop Download

This workshop will include a fillable content matrix template to help you stay organized and personalize your experience effectively.

Overview

Ever have trouble finding something that's right in front of you? We've all had those moments. But let's all make sure that users know exactly how to find your web content.  We'll go over the basics and a few advanced tips so you can be found when you need to be. This workshop will touch on how to optimize for search engines like Google as well as your own built-in search feature on your own site.

Workshop Download

We'll share our tip sheet for how to ensure you don't overlook anything when you're optimizing your website for search.

Overview

Get the inside scoop with an exclusive "Ask Me Anything" session, featuring curated insights and highlights from the B2B Conference.

Overview

30 minutes! 30 tools! Hold on to your hats folks, cause it's going to be a ride! We're calling this our DX Tool List Bonanza for a reason. It's going to be wild. It's going to be fun. You'll be talking about it for ages (or at least a few hours). We're going to run down a list of tools that we think you're going to find helpful as you work on your next digital experience project.

Workshop Download

You're not going to have time to take notes. This information is going to be coming at you fast and furious. But don't worry - we've got you covered! We'll give you the list, with links of every tool we talk about (and maybe even a few extras).