Digital Momentum  Summit

A champion of regional tourism and economic development, Kathleen Trainor has dedicated her career to transforming Barrie into a premier visitor destination. Kathleen has championed digital initiatives that have helped contribute $600MM in economic value for the region.

Under Kathleen’s leadership, Tourism Barrie revitalize its digital presence. This work resulted in a dynamic, user-friendly website featuring high-quality visuals and personalized content tailored to diverse visitor personas. Notably, the development of the "Sport Barrie" persona attracted various sporting events and tournaments, contributing over $29 million to the local economy. Overall, these initiatives have bolstered Barrie's tourism sector dramatically.

A respected voice in Ontario’s tourism landscape, Kathleen is committed to driving innovation in destination marketing and fostering sustainable economic growth. Her vision ensures that Barrie is not only a stop along the way but a destination in its own right.

Stephania has built a career on the power of strategic storytelling—both in the stories she tells and the ones she helps others craft. A serial entrepreneur, creative leader and digital experience pro, her journey has spanned media, business, and thought leadership.

Her entrepreneurial story began with Sweetspot.ca. Long before content marketing was a buzzword, Stephania understood the potential of digital storytelling to engage and inspire. Stephania went on to pioneer a new chapter in the world of business and leadership with Women of Influence. As Co-CEO and Head of Media, she transformed the brand into a national force, amplifying the voices of trailblazing women, making an enduring impact on Canada’s professional landscape.

Today, Stephania has distilled her wealth of experience into her role as a Professional Story Strategist. Whether she’s shaping a brand’s voice, refining a founder’s personal story, or uncovering the human essence behind corporate messaging, Stephania is a master at translating complex ideas into narratives that resonate.

A trusted advisor in B2B ecommerce, Tom helps manufacturers and distributors unlock new revenue streams and scale their digital operations. His expertise in digital strategy, customer experience, and demand generation has driven measurable growth for businesses navigating the complexities of modern commerce.

Tom’s approach focuses on simplifying ecommerce for complex business models—optimizing technology, aligning teams, and creating strategies that drive long-term success. His insights have helped organizations accelerate digital adoption, improve customer engagement, and maximize ROI.

A recognized ecommerce leader, Tom is passionate about empowering businesses with the right tools and strategies to compete and win in an evolving digital landscape.

Bill Rogers is the co-founder and CEO of ai12z, leading the charge in AI adoption for businesses and digital experiences by making advanced automation and UX intelligence more accessible. A pioneer in the digital world, he previously founded Ektron (now part of Optimizely), helping shape the modern web content management space.

At ai12z, Bill focuses on practical, high-impact AI solutions that give businesses the confidence to integrate AI effectively into their frontend experience. By developing AI systems that are trustworthy, transparent, and adaptable, ai12z helps organizations automate intelligently, optimize decision-making, and drive meaningful business outcomes. His expertise in AI and digital transformation keeps him at the forefront of innovation, advocating for responsible AI adoption and its real-world applications.

A champion of “disruptive efficiency”, Heather proves that a well-built digital experience isn’t just about technology; it’s about creating momentum. By eliminating bottlenecks, accelerating workflows, and leveraging data-driven insights, she is helping businesses move faster, compete harder, and win smarter.

With an extensive background spanning premium finance, commercial lending, and operational excellence, Heather is shaping the future of financial services. 

With confident leadership, Canadian firms like IPFS Canada are proving that resilient, agile solutions win the race. Heather has built a career on the foundation of resilience, adaptability, and relentless forward motion. Whether navigating market shifts or optimizing operational frameworks, her focus remains the same: empower businesses, remove friction, and drive results.

Stacey is a seasoned operations leader with over 15 years of experience optimizing business processes, scaling teams, and driving strategic transformation in high-growth environments. Stacey has been at the forefront of modernizing financial lending operations, spearheading initiatives that enhance efficiency, agility, and customer experience.

Under her guidance, Abode Financial’s Digital Dealer Portal has revolutionized the loan origination process—streamlining workflows, reducing friction for dealers, and accelerating funding timelines. With a deep understanding of process optimization, quality control, and management information systems, Stacey ensures operational excellence while implementing rigorous methodologies to drive continuous improvement.

Chris is dedicated to helping digital professionals and organizations harness their full potential. As a trusted advisor and partner advocate, he works closely with agencies, developers, and marketing teams to ensure they have the right tools, strategies, and insights to deliver digital excellence.

Chris understands that success in today’s digital landscape requires more than just technology—it demands a clear vision, expert guidance, and continuous innovation. Whether he’s helping partners navigate complex projects, optimizing their use of Sitefinity’s capabilities, or connecting them with valuable resources, his goal is always to empower teams to achieve real, measurable impact.

Chris actively fosters collaboration among digital leaders, helping them stay ahead of industry trends and maximize their results. His approach is focused on ensuring that every organization he works with has the confidence and support to turn their digital ambitions into reality.