What happens when you blend cutting-edge AI innovation with a human-centric approach to digital experiences? According to Sara Faatz, Director of Technology Community Relations at Progress, that’s where the future of customer engagement lies.
We recently caught up with Sara at the Sitefinity Partner Roundtable in Dublin for a candid conversation previewing her upcoming keynote at the Digital Momentum Summit. The full discussion—now available in the embedded video below—offers a glimpse into the thoughtful, people-first perspective Sara brings to the evolving role of AI in our digital world.
Humans at the Heart of Digital Transformation
As AI becomes increasingly democratized and embedded in everyday experiences, there's a temptation to focus solely on speed, automation, and scale.
But as Sara reminds us, technology doesn’t operate in a vacuum.
"Humans are still part of the equation," she says.
"Even as AI transforms how we deliver content and personalize experiences, we need to ensure those experiences remain grounded in empathy, ethics, and relevance."
Her talk at the Summit will dive deeper into how brands can preserve that human touch—while still taking full advantage of what AI has to offer.
Why This Matters Now
The rapid adoption of AI tools has created new opportunities—but also new gaps. Whether it’s streamlining customer journeys or enhancing buyer decision-making, AI can drive immense value. But without a conscious commitment to user-centricity, digital experiences risk becoming cold, confusing, or even untrustworthy.
Sara argues that the solution lies in balance. The goal isn’t to replace the human voice—it’s to amplify it, intelligently and authentically.
What to Expect at the Summit
In her keynote, Sara will explore:
The role of empathy in content and commerce
Real-world examples of human-centric design with Sitefinity
The ethical questions surrounding AI personalization
Practical strategies to keep digital experiences human, even as they scale with technology
If your team is grappling with how to integrate AI without losing touch with your audience, Sara’s session will be essential viewing.
Join us at the Digital Momentum Summit this June in Toronto.
You’ll gain insights from industry leaders, engage with peers, and walk away with actionable ideas to elevate your digital strategy.